The Books Insiderindependent audiobook data
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World: Audiobook

According to The Books Insider's catalog data, the Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World audiobook runs 23.2 hours unabridged, narrated by Kevin Stillwell (about 15.5 hours at 1.5× playback speed).

23.2listening hrs
Worldstore shelf
2016released
Free for new listeners

The instrument When will you finish it?

Based on 23.2 hours of listening.

Days to finish Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World at common listening paces
Your paceYou'll finish in
30 min / day47 days
1 hour / day24 days
2 hours / day12 days
1 hour / day at 1.5×16 days

Part of The Audiobook Finish-Time Calculator: the same instrument for any audiobook we measure.

What our data says

  • At 23.2 hours, it runs longer than 96% of the 7,179 World audiobooks in our catalog.

Other recordings

  • The 2024 recording read by Kyle Tait runs 0.2 hours shorter (23 hours).

Computed from 409,794 English-language unabridged audiobooks in The Books Insider catalog (store data read November 3, 2026). Lengths are the store's own running times. Methodology.

About this listen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World is an audiobook by Frederick Allen: a 23.2-hour unabridged recording, read by Kevin Stillwell, released November 29, 2016, on the World and Business & Career Development shelves.

The listen at a glance

Length
23.2 hrs
Narrated by
Kevin Stillwell
Released
November 29, 2016
Format
Unabridged audiobook
Language
English
Store shelves
World, Business & Career Development
ISBN
9781666601817

How to listen to Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World free

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Questions listeners ask

How long is the Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World audiobook?

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World runs 23.2 hours unabridged. At 1.5× speed that drops to roughly 15.5 hours.

Is the Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World audiobook free?

Yes, for new listeners: the trial starts you with three free audiobooks.

Who narrates Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World?

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World is narrated by Kevin Stillwell.

Is Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World worth listening to at 1.5× speed?

At 1.5× you'd finish in about 15.5 hours, saving 7.7 hours.